Marketing Strategy

Starting an online coaching business is an exciting endeavor! You have valuable expertise that you know will make an impact on your future clients. But how are you supposed to find those clients? Many coaches have built and scaled their brand on Kartra’s platform, giving us a front-row seat to see what makes a coaching business successful. Contrary to stereotypes, marketing your business doesn’t need to be pushy or inauthentic. The opposite is true. To grow your coaching business, you need a marketing plan that builds trust and genuine relationships. Read on to learn key marketing strategies for building your client list. 31 Strategies for Getting More Coaching Clients Building on the above marketing principles, here are 31 specific marketing strategies to consider implementing in...

As an entrepreneur building an online business, you’ll need many digital tools while growing your business. Various software programs make it possible to create a website, sell products, send automated emails, and perform a myriad of other critical tasks. But did you know that you don’t have to piece together individual software subscriptions? An all-in-one platform offers a more streamlined marketing solution. Read on to learn about the key features you’ll find in a high-performing, all-in-one platform. What is an all-in-one marketing platform? An all-in-one marketing software gives business owners all the digital tools they need in one place. This means you don’t have to integrate numerous third-party programs, which quickly becomes inefficient and expensive — especially when you consider the cost of redundant features....

Are you a solopreneur, coach, consultant, or expert looking to increase your sales into the online business world? If so, understanding the ins and outs of copywriting is essential. In this guide, we'll break down the importance of copywriting and how it can significantly impact your success. Whether you're new to running a business or you’re a seasoned entrepreneur, mastering copyrighting can elevate your brand, revenue, and credibility. Join us as we dive into the fundamentals that can take your growth to the next level. Why Copywriting MattersHow Compelling Copy Helps Your BusinessThe Role of Copywriting in Your BusinessGetting Started with CopywritingPractical Tips for Effective Copywriting Why Copywriting Matters Let's start with the basics – what exactly is copywriting? Simply put, it's the art of...

Struggling to gain traction with your marketing efforts? Video marketing could be the key to accelerating your growth. According to short-form video statistics, 72% of consumers choose video content as their top choice to discover products and services. This strong inclination highlights video’s significant impact on reshaping marketing strategies, a topic we will dive into extensively. In this article, we'll uncover the key strategies for crafting an effective video marketing sales funnel that not only captivates, but converts. From understanding the mechanics behind it to dissecting examples of successful marketing videos and pinpointing their position within the funnel, we'll equip you with everything you need to elevate your video marketing game. What is a Video Marketing Funnel? A video marketing funnel is essentially your strategy...

Coaches, consultants, and all types of content creators stand to gain a lot from investing in search engine optimization (SEO). Showing up on the first page of Google for relevant searches is a long-term marketing strategy that drives brand awareness, builds trust with your followers, and leverages the largest source of website traffic that exists today! Read on to learn about why SEO is valuable for content creators and how it works. What is Content SEO? Content SEO is the practice of developing digital content that ranks well on search engine result pages (SERPs) for key terms. Content SEO encompasses both content strategy and actual content development, and it applies to all types of web pages — product pages, blog posts, landing pages, and more....

Cross-selling and upselling are two popular marketing strategies designed to increase profits during the sales process. Both techniques are effective strategies for increasing the lifetime value of a customer and are used by online and offline businesses. However, there are five key differences between cross-selling and upselling that you need to understand so you can choose the best tactics for your sales funnel. What is upselling? An upsell is an offer made to prospective customers inviting them to purchase an upgrade, usually at the time of checkout or purchase. Upselling increases the average order value (AOV) of a sale by enticing customers to upgrade to a higher-value version of the product or to choose additional features that enhance their initial purchase. Example of Upselling An...