Marketing Strategy

Here’s a riddle for you: what is something you cannot physically touch but can access from anywhere? A digital product! Physical products are built in factories with workers, machines, and massive overhead costs. But digital products? You can build those right on your laptop.  Thanks to tech getting better all the time and more people shopping from their sofas, ecommerce digital products are booming. And for those with something to teach or share, it’s a great time to earn. Whether you're a coach, consultant, or creator, digital products let you reach people all over the globe. This means you can help more people and make more money, all from your personal computer. So let’s dive into the basics of digital goods and how you can...

In today's fast-moving business world, picking the right digital platform can make or break your success. Take Ryan Turner from Amplifi Strategy, for example. He went from bootstrapping his online business together, to leveraging intelligent marketing strategies. Ryan's agency recently generated nearly $20,000 in a single week by repurposing a past marketing campaign and leveraging marketing automations. His story is a powerful reminder that with the right approach and tools, any entrepreneur can take their business to new heights. Meet Ryan, Amplifi Strategy Founder Ryan's enthusiasm for marketing is driven by its unique power to bring people together globally. Originally from America but now residing in Spain, he realized the significance of nurturing online relationships and expanding the reach of both entrepreneurs and companies internationally. This...

65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google and Facebook and pray that your ads convert, or take to the streets with a megaphone and a million hand-printed adverts and hope you’re not arrested. Or, you could try a better method. A method that means not paying a cent for traffic until AFTER it converts into an actual physical sale. That means spending your time focusing on your business, not your ads. It’s called affiliate marketing. So if your...

Google and Yahoo introduced significant changes to email authentication practices by enforcing new guidelines for senders who deliver mail to their users. Their goal is to reduce the risk of phishing and spam by creating a safer, more enjoyable email experience. These new sender guidelines went into effect on February 1, 2024. All Kartra customers will be able to successfully meet the guidelines. As a matter of best practice, we always recommend that you aim for the highest level of compliance. Kartra has developed new tools, so its customers can successfully meet Google and Yahoo authentication requirements. Kartra customers received an email and an in-app notification when these tools became available on January 15, 2024, providing enough time to take the required steps before February 1, 2024....

Wow! What a year it’s been. At Kartra, our top priority was to develop features that help our customers achieve even greater success with more ease. And our opinion might be biased, but we think we nailed it! Join us in celebrating our customer-inspired product updates of 2023. Create profitable sales funnels. According to Investopedia.com's article How Many Startups Fail and Why?, 20% of small businesses fail in the first year, 50% within five years, and 65% within 10 years.  Kartra is dedicated to improving these statistics. That’s why we developed new features for the foundation of online business success: sales funnels. Now, you can create sales funnels faster than ever, forecast their revenue, and track analytics inside of Kartra and across the web. Here’s what...

Black Friday always brings some surprises, and in 2023, it was all about the ‘Buy Now, Pay Later’ (BNPL) payment method.  This year (2023) a whopping $79 million of the sales were from people using BNPL. That’s a massive 47% jump from last year! In addition to that, online sales in the U.S. hit a record $9.8 billion, which is up 7.5% from the previous year.  In this blog, we’re diving into how the BNPL trend is taking the online marketing world by storm. Could BNPL sales funnels help your business produce more revenue? What is a ‘Buy Now, Pay Later’ Sales Funnel? BNPL is a short-term financing option that lets customers buy something now. They can either purchase the product for a small upfront cost, or...