Marketing Strategy

High-quality software drives successful membership sites – you develop your website, manage members, deliver content, and scale your efforts all using a variety of software applications and online platforms. So how do you find the best membership website platform? One that complements your business structure and provides the best possible experience for your members?These are three categories you’ll need to have in mind when choosing a membership platform: the features that support day-to-day business operations,  functionalities that enable you to produce quality content,  and marketing capabilities that boost revenue. Read on to learn about the specific features your growing business needs from a quality membership website platform. What exactly is a membership website platform? A membership site platform is a software program that enables business...

New members are necessary for scaling a membership program, but short-term strategies that place undue emphasis on new clients aren’t sustainable. Don’t get caught in a revolving door of clients! Member retention is vital to increasing revenue and strengthening your brand. Long-term members drive up profits because they make ongoing purchases, improve your brand’s reputation, and give you referrals. But how do you convince clients to maintain or renew their membership year after year? Ultimately, it comes down to the quality of their experience with your brand and the ongoing value they receive. Read on to learn about four key strategies for giving your members a product and an experience they won’t find elsewhere: A note before you begin: Before you dive into member retention...

Imagine being able to win new leads and customers every day while you sleep.  That’s the power of automating your digital marketing! In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach that can revolutionize your workflow. In this article, I’ll break down step-by-step how to automate the digital marketing side of your business. Key Takeaways Marketing automation utilizes software and AI to streamline repetitive and time-consuming marketing tasks Automated sales funnels with opt-in forms, lead magnets, and CTAs can convert visitors to clients with minimal manual effort. Promotional strategies such as blogging, YouTube content, and targeted paid advertising can be automated to drive traffic to sales funnels. Lead nurturing is enhanced...

Quality email automation software is a must-have for any small business owner. Automated email sequences help you maintain client relationships and improve conversion rates while juggling a full schedule. But not all email automation programs are equally helpful for entrepreneurs. Some software providers build their program for enterprise-level organizations, as reflected in the price tag, while others lack crucial features for effective email marketing automation. Read on to learn about the most important features your email automation software should provide for your online business. How does email automation software work with my website? Email automation software integrates with website platforms such as WordPress using API integrations through plugins or third-party apps. And if you run an eCommerce store, you can also integrate email software with...

A/B testing — also called split testing — compares two different variations of the same marketing campaign to see which version is the most successful. Unlike multivariate testing, split tests only compare one variable at a time. A/B tests are indispensable for the data-driven marketer, allowing you to make decisions based on real-time user behavior. Read on for seven A/B testing examples — as well as information on how to run an A/B test and how to use split testing effectively! A/B Testing Examples Split testing is a straightforward process that can be used in any number of marketing efforts. These are some of the most common applications for A/B tests that almost any business owner or marketer can employ with the campaigns they are already running! #1: Email...

Automated emails include series of emails planned out in a timed sequence, as well as one-off, interruptive communications like new product announcements. Both types of email campaigns help to build your brand, keeping your audience engaged with your products and services without taking you away from daily responsibilities. To see results from automated email marketing, you will need to develop valuable content that matters to your audience and build trust by staying consistent. Email Sequences & Your Sales Funnel Email sequences need to correspond with strategic points along your sales funnel to be effective. Determining what messages, offers, and content will resonate with your contact given their stage in the buyer journey – and having a clear purpose for each email – will help you...